Why Small Businesses And Startups Should Invest In Social Media Marketing

Social media has been around for almost two decades and for the last seven years it has been used by small businesses and startups of all shapes and sizes to market themselves. The reason why social media is so incredible is because not only is it a cost-effective way to market your products and services, but it can also help convert sales.
Social media marketing may be free but it certainly isn’t a free lunch. Any business can invest in social media marketing, but it takes a lot of work to reap the rewards. In this blog, we look at why small businesses and startups should invest in social media marketing, where they can get started, and what they need to do before they start.

What is social media marketing?

Social media marketing is the process of using social media platforms (e.g. Facebook, Twitter, LinkedIn…) to build relationships and interact with potential and current customers. It’s a form of digital marketing that uses social platforms as a marketing tool for businesses.

Small businesses can use social media marketing to reach new customers, connect with their target audience, and build brand awareness. There are a number of social media channels that businesses can use to connect with their audience, and there are a number of tips and strategies that small businesses can use to get started.

Why should you use social media marketing for your small business?

There are many reasons to use social media marketing for your business.

First, social media is a great way to connect with potential and current customers. You can interact with them, answer their questions, and learn about their needs and wants.

Second, social media is a great way to build brand awareness and create a strong social media presence. By regularly posting interesting and engaging content, you can attract new followers and keep current followers engaged.

Third, social media is a great way to reach out to influencers and other businesses in your industry. By connecting with them and sharing their content, you can build relationships and expand your reach.

Fourth, social media is a great tool for digital marketing. By using paid advertising on social media sites, you can reach a large audience with your marketing message.

Overall, social media marketing has many benefits for small businesses. It’s a great way to connect with customers, build brand awareness, reach out to influencers, and expand your digital marketing reach.

two men brainstorming on social media marketing

Why use social media marketing as a small business

As a small business, social media marketing is an important tool to reach potential customers. By creating a social presence on platforms like Facebook, Twitter, and LinkedIn, you can connect with potential customers and create a relationship with them. Additionally, by using social media channels to promote your products or services, you can reach a larger audience and generate more leads. You can also drive traffic to your website, which will help you generate even more leads and sales.

What budget should you set for social media marketing?

There is no one answer to this question as it will vary depending on your business, goals, and target audience. However, a good starting point is to budget 1-2% of your total marketing budget for social media marketing. This will give you enough money to cover the basics such as setting up accounts, creating content, and running ads. If you have a larger budget, you can consider hiring a social media manager to help with the day-to-day tasks.

Setting social media goals for your small business

As a small business, you may be wondering how you can best utilize social media to achieve your goals. The first step is to determine what your goals are. Are you looking to increase brand awareness or create a social media presence? Perhaps you want to increase your social media followers or customers on social media. Whatever your goals may be, there are a few key things to keep in mind when creating your social media strategy.

First, consider which social channels will best help you reach your target audience. Then, consider what metrics you will use to measure success. Once you have a plan in place, start creating content that is aligned with your goals. Finally, don’t forget to engage with your audience and build relationships with influencers in your industry.

Choosing goals based on your funnel

When it comes to choosing goals, it’s important to consider your “funnel.” This is the process that potential customers go through in order to purchase your product or service. There are three stages to a funnel: awareness, consideration, and conversion.

Your goals should be based on where your customers are in the funnel. For example, if you want to increase conversions, your goal should be focused on getting more people to the conversion stage. This could involve creating more targeted content or providing more incentives for people to buy.

Awareness-stage goals should be about getting more people to learn about your product or service. Consideration-stage goals should be about getting more people interested in what you have to offer. And conversion-stage goals should be about getting more people to actually make a purchase.

Choosing goals by studying your peers

One way to choose goals is by studying your peers. You can look at what others have accomplished and see what you would like to achieve. This can give you a good starting point for setting your own goals. You can also get ideas from others about how to reach your goals. Talking to others who have achieved similar things can help you develop a plan to reach your goals.

Choosing goals by industry

There are many different industries out there, and each one has its own unique goals. When you’re choosing your goals, it’s important to pick ones that are specific to the industry you’re in. That way, you can be sure that you’re working towards something that’s relevant to your career. Industry-specific goals will help you stand out from the crowd and show that you’re serious about your chosen field. They’ll also give you a better chance of achieving success. So, if you’re unsure of what goals to set, take some time to research the options in your industry. Then, choose the ones that will help you reach your full potential.

Which social media platforms are best for your business?

There is no definitive answer to this question as it depends on a number of factors, including the type of business you have, the type of content you want to share, and your potential customers. However, some general guidelines can be useful.

For businesses that are visual in nature (such as fashion or design), platforms like Pinterest can be very effective. This is because users on these platforms are typically looking for new ideas and inspiration, making them more likely to engage with visual content.

If your business is more service-based or product-based, then platforms like Facebook or Twitter may be more suited to your needs. This is because users on these platforms are typically more interested in reading reviews or learning about new products and services.

Ultimately, the best social media platform for your business will be the one that allows you to reach your target audience most effectively. Experiment with different platforms and see which ones work best for you.

illustration of social media platforms

Is It Okay To Cross-Post Content On Different Platforms?

It is generally considered okay to cross-post content on different platforms. This is because it can help to increase the reach of your content and get it in front of more people. However, you should be aware that some platforms may not allow you to do this or may have specific rules about how you can go about it. Therefore, it is always best to check the terms and conditions of each platform before you start cross-posting.

If you’ve never used a social media management platform before, or if you have and didn’t enjoy the experience, you know just how important it is to get setup properly and quickly.

Here are two of our favorite cross-posting social media management platforms that we recommend:

1. Buffer Publish:

This service is part of the Buffer platform and you can link your accounts and schedule your posts for free. It allows you to connect up to 3 accounts on each social network and create 1 scheduling queue per account. For example, you can schedule one post for Facebook, Twitter, Instagram, Google+ and LinkedIn at the same time. You do not have to worry about time zones or schedules because Buffer will automatically publish your posts according to the time zone that you set. The free plan gives you 10 scheduled posts but it does not give you access to analytics or team members. You can upgrade for $15/month for up to 100 scheduled posts, analytics and team members. If you need more than 100 scheduled posts, then it will cost $99/month. Paid plans also give you more control over posting times so that they are published at the best times possible.

2. Hootsuite:

Hootsuite is a site that offers both a free plan and paid plans starting at $9.99/month (billed annually). The biggest advantage of using Hootsuite is that it allows you to connect multiple social media accounts and manage them from one dashboard. This can save you a lot of time, especially if you are managing multiple accounts for a business.

Batch posts to save time

Batching posts can save you a lot of time in the long run. By batching posts, you can create a bunch of content at once and then schedule it out over a period of time. This can be especially helpful if you find yourself constantly running out of content or ideas.

Where & When Is Your Audience Most Active?

Age, gender, location and interests will all play a role in when and where your audience is most active.

To get started, consider these questions:

What time of day are they most likely to be online?

What days of the week are they most active?

What social media platforms do they use most?

What type of content do they engage with most?

Once you have a good understanding of when and where your audience is most active, you can start creating content that is tailored to them.

men and women celebrating social media activity

Social media strategy for small businesses: Why you need one

Social media is one of the most efficient and effective ways to connect with customers and promote your small business. A well-executed social media strategy will help you build brand awareness, drive traffic to your website, and generate leads and sales.

In today’s digital world, customers are increasingly turning to social media to discover new products and services. If you want to reach your target audience and grow your business, you need to have a strong social media presence.

A social media strategy will help you define your goals, identify your target audience, and create content that resonates with them. It will also ensure that you’re using the most effective platforms and strategies to reach your goals.

Investing in a social media strategy is a smart move for any small business. It will help you stay competitive, connect with customers, and boost your bottom line.

How to create a social media strategy for your small business:

If you’re a small business owner, you may be wondering how to create a social media strategy that will work for your business. After all, with so many different social media platforms out there, it can be tough to know where to start.

Here are a few tips to help you create a social media strategy for your small business:

1. Define your goals

What do you want to achieve with your social media presence? Do you want to increase brand awareness, drive traffic to your website, or generate leads? Once you know what you want to accomplish, you can develop a strategy that will help you achieve those goals.

2. Identify your target audience

Who are your ideal customers or clients? What interests do they have? Knowing who you’re trying to reach will help you determine which social media platforms they’re most likely to be active on.

3. Create valuable content

Once you know who your target audience is and what they’re interested in, you can start creating content that appeals to them. Whether it’s blog posts, infographics, images, or videos, make sure the content you’re sharing is relevant and valuable to your audience.

4. Be active and engaging

This is one of the most important requirements for any successful business on social media. The content is only a small part of your success. Being active and engaging with your audience can make all the difference. You need to connect with your audience, communicate with them, and show them that you care about what they think and feel. This will make them more likely to stick around and continue reading your blog or visiting your site.

5. Post your content at optimal times

Posting content at optimal times can help ensure that your content is seen by the most people possible. By posting during times when people are most active on social media, you can maximize your chances of getting your content in front of potential viewers. Additionally, consider posting at different times throughout the day to reach a wider audience.

6. Find the best hashtags to use

There are a few things to consider when finding the best hashtags to use. The most important is to make sure the hashtag is relevant to your content. If you’re posting about dogs, using a hashtag about cats isn’t going to do you any good. Second, you want to make sure the hashtag is popular enough that people will actually see it, but not so popular that it’s being used by millions of other people. Use a tool like Hashtagify to find popular, relevant hashtags. Finally, don’t use too many hashtags. A couple of well-chosen ones are better than a dozen that are all over the place.

7. Audit your social presence

If you’re like most people, you probably have an online social presence that includes things like a Facebook profile, a Twitter account, and maybe even a blog. But how well do you manage your social presence? Do you have a strategy for what you post and how often you post?

It’s important to audit your social presence from time to time to make sure that it’s aligned with your personal brand and career goals. Ask yourself if your social media accounts are helping you achieve your goals or if they’re hindering your progress.

If you find that your social media accounts are more of a hindrance than a help, take some time to clean them up. Delete old posts that don’t reflect who you are now and start fresh with new content that will help you achieve your goals.

8. Combine organic with paid

There are many benefits to combining organic and paid search results. Paid search results tend to be more relevant and trustworthy, while organic results are typically more affordable. When combined, these two types of results can provide your business with a well-rounded online presence that can attract more customers and sales.

9. Get your team on social

Most companies have a social media presence, but not all are using it to its full potential. Getting your team on social media is a great way to connect with potential customers and create a more personal connection with your brand. It can also help you keep an eye on what others in your industry are doing and how they’re connecting with their customers.

10. Measure the ROI of your social media

There are a number of ways to measure the ROI of your social media efforts. One way is to track the number of leads or sales that can be attributed to your social media campaigns. Another way is to track engagement metrics such as the number of likes, comments, and shares your posts receive. You can also track web traffic and referral traffic from social media using Google Analytics.

By doing so, you will be able to see how well your social media is performing and whether or not it is providing a positive return on investment.

How to craft an authentic social media presence that benefits your brand

Assuming you’re starting from scratch, the first step is to sign up for social media accounts on the platforms where your target audience is most active. Once you have your accounts set up, it’s time to start populating them with content.

To craft an authentic social media presence, start by sharing content that is in line with your brand’s values and mission. If you’re a clothing company that focuses on sustainability, for example, share articles and blog posts about sustainable fashion. You can also share behind-the-scenes photos and videos of your team at work or highlight customers who are using your products in creative ways.

As you share content, be sure to keep your tone and voice consistent across all of your channels. This will help create a cohesive brand identity that your audience can easily recognize and connect with. Finally, don’t forget to interact with other users on social media – this is a great way to build relationships and further solidify your brand’s presence online.

woman explaining a social media strategy using sticky notes

BONUS: 5 Social media tips for small businesses & startups

There’s no doubt that social media can be a great way for small businesses to connect with customers and promote their products or services. However, it can be tough to stand out from the crowd on social media, especially if you’re a small business with limited resources.

Here are five tips to help your small business make the most of social media:

1. Define your goals and objectives. What do you want to achieve with social media? Make sure your goals are specific, measurable, achievable, relevant, and time-bound (SMART).

2. Identify your target audience. Who are you trying to reach with your social media messages? Once you know who your target audience is, you can tailor your content to them.

3. Create engaging content. Post content that is interesting, informative, and relevant to your target audience. Avoid hard selling; instead, focus on providing value.

4. Be active and responsive. Don’t just post and forget about it – make sure you’re actively engaging with your followers, and responding to comments and questions in a timely manner.

5. Regularly review and adjust your strategy. Keep an eye on how your social media activities are performing against your goals.

Wrap up

As the world of marketing evolves, so too does the landscape of social media marketing. Just a few years ago, Facebook and Twitter were the only major players in the social media sphere. Today, there are dozens of platforms that businesses can use to reach their target audiences. And while some brands may feel like they can get by without investing in social media marketing, the truth is that social media is an essential part of any modern marketing strategy.

There are a number of reasons why social media marketing is so important for small businesses and startups. First, social media platforms provide a cost-effective way to reach a large audience. Traditional marketing methods like print or television advertising can be very expensive, and often out of reach for small businesses. Social media, on the other hand, is a relatively inexpensive way to reach a large number of people.

Another reason why social media marketing is so important is that it allows businesses to directly engage with their customers and build relationships with them. In the past, businesses would rely on marketing campaigns to reach their target audiences, but there was no way to know if those campaigns were actually effective. With social media, businesses can see how their marketing efforts are paying off and make changes accordingly.

Finally, social media marketing is important because it gives businesses a way to stand out from the competition. In a world where everyone is trying to get noticed, being active on social media can help your business stand out from the crowd.

If you’re not already incorporating social media marketing into your business strategy, now is the time to start. It’s an essential part of any modern marketing plan, and it can help you reach your target audience in a cost-effective, direct way.

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