What Is a Retargeting Campaign and How Do I Start One?

Facebook retargeting’s basic principles are surprisingly simple and uncomplicated.

Re-engaging with those that visited your website, but did not purchase is a good benefit of this. Retargeting lets you give your clients multiple chances to make a purchase.

Here’s how you do it.

Retargeting: how does it work?

Here is an example of the sales process when someone performs retargeting.

You can easily use Facebook’s Custom Audiences feature to implant a cookie on visitors’ computers by inserting a piece of code on your website.

The code on your site will report back to Facebook when a certain visitor looks at a specific page on your site.

To do this, you will next go into your Custom Audience segmentation choices and use those to retarget to other segments.

A great example is when you re-target customers who have already visited a specific page, or those who have recently gone to your shopping cart but have not made a purchase.

Retargeting is a fantastic strategy for getting your customers back to your product or service and allowing them another opportunity to make a decision.

If you follow the instructions in the stages below, you will be able to set up a retargeting campaign.

Step-by-step instructions on how to create a retargeting campaign

1.Log into your Facebook Ads Manager and select Audiences

When you click on Business Manager on the upper left-hand side of the screen, you will see Audiences listed in the dropdown menu.

2.Click on Create Audience and select Custom Audiences

At the upper left of your screen, you will see Create Audience.

Select Custom Audience when working with retargeting ads, as you’ll be able to set up a campaign to target visitors who visited a website.

3.Select Website Traffic 

Depending on your situation, you have a few options here, but for retargeting, be sure to focus on website traffic so that you’re targeting the people that visited your site.

4.Select Your Target Audience from the Dropdown Menu

You will be presented with a screen like the one below, where you will have the option to build your audience. You have the following options available:

  1. Anyone who visits your website
  2. People who visit specific pages
  3. People visiting specific web pages but not others
  4. People who haven’t visited in a certain amount of time
  5. Custom combination

5.Get Your Pixel Code and Place It on Your Website

If your website does not currently have pixel (tracking) code, you will need it to begin retargeting.

The pixel code is the code that needs to be placed on your website in order to track visitors.

The code will add a tiny 1×1 transparent pixel to your website. It enables the tracking of visitors to your website. By determining if they saw the pixel, you can tell whether they visited a specific page of your website or took a specific action.

How to obtain the code is as follows:

Your new retargeting campaign will appear in the Audiences area of Ads Manager. Select it and then, as seen below, click on Actions and then on View Panel in the dropdown menu.

Once you have your pixel base code, you will be able to place it on your website, or your developer will be able to place it in.

Making Your Retargeting Campaigns Successful

To maximise the profits from your retargeting campaigns, you must catch your target audience’s attention and provide them with a strong motivation to take action.

Begin by developing a campaign strategy. What are you trying to accomplish?

Are you interested in retargeting customers who are at the page of purchase, but have not completed the transaction?

Perhaps someone looked at a particular product on your website but did not make a purchase.

You may advertise a discount, or free shipping to those you’ve already targeted.

In order to produce an ad that catches the eye of your target audience and compels them to click on it, first you must decide what it is you wish to accomplish.

This ad offers a discount, making that purchase an easy decision for consumers.

That’s the final word on the matter. Before you launch your next retargeting campaign, first conduct a review and then follow these procedures.

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