Social Media is a Tool Not a Destination

Marketers develop attachments to various social media platforms and will become enraged if you suggest that the platform is merely a tool – and since you don’t own it, it could disappear tomorrow. Nonetheless, it is true. While social media is an excellent tool for promoting your content, it is not the intended destination for your audience. Due to this fact, you don’t want to put all your eggs in one basket.

Social media is a Discovery Tool

Using social media, you can learn so much about your audience.

You can set up alerts to learn what is being said about any topic, person, or business under the sun. Being able to listen in on your audience is almost like having magic powers when it comes to developing your marketing message.


Social Media is Humanizing

You may be shocked to hear this because, at times, it appears to be the opposite, thanks to the prevalence of bullying on social media platforms such as Twitter. However, social media is driving businesses and organizations to be more human in their marketing, which you can leverage by emphasizing your brand’s voice and personality.


Social Media Eliminates Cold Calling

If you incorporate social media into your marketing operations, you can eliminate the need for cold calling.

Instead, you may warm up your audience by utilizing social media and creating a sense of community. When you do reach out, they will already be familiar with who you are and what you stand for, making them more likely to want to do business with you.

Social Media is a Money Saver and Equalizer

Social media allows you to save a significant amount of money. People who were not born in wealthy countries will find it easier to get into the market. In the old days, before the rise of social media, there were very few options for informing the public other than pricey commercials on television, in newspapers, and in magazines.

Now you can start free using social media.

Social Media is a Tool to Find Your Audience

Similar to how a city or a state is a community in and of itself, each social media platform is a community unto itself. With few exceptions, you’ll be able to find your ideal audience on various social media platforms.


Social Media is an Addictive Presence

People are addicted to social media because they enjoy receiving information – much like the character in the classic film Short Circuit, Johnny Five, who enjoys receiving input from others. Human beings are no exception.

We crave information, and the more relevant and high-quality information you can provide them, the more probable it is that they will want to see more of it.

When you realize that it’s a tool and not a destination, you can also realize that depending on just one of all the different platforms that exist is a mistake. Always ensure you own your content on your website first, then share it with your audience using the tool of social media to spread the word.

I wonder what your take is on this. Have you been able to leverage social media to its full potential for your business? Let us know in the comments below!

Read More: Are Facebook ads still worth it in 2021?



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