How to Use Hashtags in Your Social Media Marketing Campaigns

There are considerable debates over hashtags and their use. The truth is that a hashtag is simply a keyword phrase spelled out without spaces and preceded by a hashtag (#). (called the pound symbol in the US).

The purpose of hashtags is to attract your target audience, categorize your messages, build your brand, and increase engagement.

To effectively use hashtags in social media marketing, you may want to brush up on your knowledge.

Make Sure Your Hashtags Are Relevant

Don’t just include a hashtag to indicate that you did. Take the time to conduct keyword research in order to generate hashtags that your audience may create.

The hashtag should appear natural and be relevant to the content you’re sharing with your audience.


Use Hashtags That Are Niche-Related

Consider using very specific, niche-related hashtags when searching for them, even if they are extremely popular.

Because a large number of people use specific hashtags, if you can use the most popular ones – even in a saturated niche – you can now appear in those results and benefit from the hashtag’s popularity.

Take a Look at Related Hashtags

Be cautious with related hashtags; you want to ensure that the keywords you use are truly relevant to your niche and the content you’re sharing.

You can use Instagram’s built-in tools to discover relevant hashtags, or you can use a service like

Avoid Using the Same Ones Over and Over

You may already be aware that you should avoid repeating keywords on a large number of pages on your site. Likewise, the same holds true for hashtags.

If you continue to use the same ones in the same order and in the same manner throughout your content, it will begin to appear to search engines as spam.

Rather than that, mix it up and incorporate new ones as frequently as possible.


Track Trends Using Hashtag Data

You can use the data on your platforms to determine the effectiveness of your hashtags.

When you notice that certain topics are performing well, it’s a good indication that you should discover more related hashtags and create additional content to use those to attract more viewers.

Incorporate Hashtag Links Into Your Bio

A great way to use hashtags is to include one in your bio that links to a landing page that contains information about the hashtag’s keyword.

Use a Sufficient Number of Hashtags

While some may complain about the excessive use of hashtags, the fact is that using nine hashtags currently ensures more views than using fewer.

You can include up to thirty in a standard post and ten in a story.

Locate the Most Effective Hashtags

When considering hashtags, avoid making them up on the spot. Rather than that, spend time conducting keyword and hashtag research using data to ensure that the hashtags you choose are truly effective.


Learn When It’s Appropriate to Hide Hashtags

You can add hashtags to many platforms but they will be hidden from the viewer. Your viewer will be less distracted by hashtags and will pay more attention to your content, but you will still benefit from search engines assisting them in locating your information.

Once you’ve grasped the value of hashtags in social media marketing, you’ll want to start utilizing them. Bear in mind that you do not want to use the same hashtags repeatedly or to use hashtags that are irrelevant. Using hashtags correctly will ensure that you receive all of the results you desire.



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