Facebook Retargeting Strategy: How to Make More Sales

Retargeting is one of the most effective strategies for re-engaging buyers and securing a deal that did not occur on a previous occasion.

In other words, retargeting provides you with a second, third, fourth, and several additional opportunities to secure a deal that might have slipped through your fingers previously

In fact, the majority of first-time visitors to your website will leave without converting. You’ll need to nudge and remind them why they should buy from you.

The bottom line is that you must be cautious in order to entice those tourists back with the intention of converting.

You may be familiar with the claims advanced by remarketing skeptics who argue that reconnecting with prospects causes them to become angry or intrudes on their privacy.

However, the cold, hard facts repeatedly demonstrate that retargeting works in terms of getting people back to your offer and converting them into paying customers.

Additionally, retargeting campaigns are very cost-effective as opposed to the majority of other forms of ads.

Therefore, how do you do it?

What retargeting strategies do you need to implement?

Three retargeting examples that function on an ongoing basis are given below.

Retargeting Visits to Specific URLs

Unfortunately, several advertisers repeatedly find the same mistakes when it comes to retargeting.

They run a retargeting campaign that is entirely focused on recent website visits.

Of course, you can do that, but it is far from the optimal method.

If you automatically retarget every website user who visits your site, you risk converting a prospect who is not completely prepared to receive your marketing message.

For example, visitor A came to your website, read a single blog post, did not respond to any prompts, and never returned.

However, visitor B came to your site, read the same blog post, but then filled out a lead magnet form (submitted their email address) and also looked at your product and pricing pages.

Which candidate is superior…A or B?

Whom do you want to retarget…? Which is better, A or B?

It’s self-evident that you can retarget (follow up on) visitor B… given that they are now a trained lead.

Even if you give visitor A a free trial, the likelihood is that they will decline the offer.

How come?

This is because they do not yet value your product, service, or business. You have not given a feasible solution to a pressing issue or dilemma that addresses their points of pain.

Thus, the key is to segment users based on their individual activities on your platform.

A good example of a retargeting advertisement is the following from Jasper’s Market:

This advertisement demonstrates how this product can add value to a customer’s life.

Individuals who do not convert on your products typically encounter two issues:

1. They are not yet willing to pay you.

2. They are unaware of how the product will benefit them.

Lead Pages are another excellent advertising example.

Once again, you’ll note how precisely targeted this ad is. It was sent to anyone who accessed a particular web page URL. This allowed them to target and re-engage a select group of interested, potential buyers.

Retargeting is particularly successful on two platforms: Google AdWords and Facebook.

To begin with Facebook, navigate to the Facebook Business Manager and create a new custom audience.

Facebook custom audiences should be the primary retargeting technique.

From the drop-down menu, you can build a new custom audience.

This audience form (see caption above) enables the development of lists of individuals who visited particular URLs.

Select “People who visited specific web pages” for the next move.

You can go as in-depth as you want from here.

This is your opportunity to reclaim them.

How to retarget a particular alternative is as follows:

Specific web page visits can be targeted based on a frequently visited product.

Increase the precision of your targeting by adjusting the frequency.

Ensure that your advertisement instructs viewers about how to use your product. Often demonstrate the worth or advantage of purchasing it.

Always address and include the who, what, where, where, and why in your messaging as they pertain to your product or service.

Retargeting with this method is one of the most effective ways to convert visitors… Guaranteed!

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