Best Tips on Nurturing and Growing Your Social Media Community

Over the last decade, a worldwide transformation has occurred at an incredible rate, most notably in the digital marketplace. Indeed, the change has been so revolutionary that growing your customer base and sales without a strong social media presence has become nearly impossible.

The evidence is truly astonishing. Consider this.

Twitter currently has 335 million users, Instagram has 1 billion users, and Facebook has a whopping 2.23 billion users.

Would you agree that a sizable number of people who may become your customers hang out on social media channels?

You may already have a social media account, but are you attracting a large number of new followers who engage with your content each month?

If this is not the case, you must throw down the gauntlet and focus exclusively on growing your social media presence.

Every marketer is confronted with the following reality:

Whether you’re a Facebook, Instagram, Twitter, or LinkedIn aficionado…

Expanding your social media presence is critical for exposing your business to new consumers and growing sales.

Here are six clear and simple tips for transforming your unpopulated social media profiles into vibrant communities brimming with activity.

In light of this, here are six tips for enhancing your social media presence.

1.  Pick the Right Tools

If you want to boost your social media presence, you must post frequently and at optimal times. Indeed, studies indicate that businesses should tweet 15 times per day.

However, if you’re a business owner, you probably don’t have enough time in your day to log in to all your social media accounts constantly. That is why it is critical to use the appropriate tools.

Leveraging the appropriate tools will assist you in scheduling your postings and ensuring that you are posting frequently enough to improve your social media presence.

2.  Put the customer first

Whether you like it or not, social media has surpassed all other platforms for customer service.

Rather than calling a business or waiting hours (or even days) for a response to an email, many customers who encounter problems immediately turn to social media for assistance from brands.

Indeed, 54% of customers prefer social messaging channels over phone or email for customer service.

As a result of this reality, it is critical that you devote your time and attention to helping people rather than selling.

Utilizing your social media platforms as a customer service platform will attract more users and make it easier for them to resolve their issues.

The good news is that you can even create a Facebook chatbot to assist customers when you are unavailable. This will also increase your customers’ willingness to purchase from you…

Because they have confidence in your ability to assist them in resolving any issues that may arise quickly and efficiently.

3.  Increase the visibility of your social media accounts.

Expect your customers to be unaware of all your social media platforms and to go looking for them on their own.

You’ll need to keep them informed and promote your sites on a consistent basis. If you make it simple for customers to follow or like your social media profiles, they will be more likely to engage and take action.

Begin by inviting your customers to follow, like, comment on, and share your social media posts. The more people who know about your social media presence, the larger your following and fan base will be.

4.  Keep Current with What’s Trending

One of the most effective strategies for growing your business’s social media presence is to capitalize on popular social media trends. This will expose your profile to a large number of users who were previously unaware of your business and who may also help your posts go viral.

You can stay on top of trends simply by keeping an eye on what’s happening.

For example, on Twitter, the top trending hashtags are displayed in the Trends for You section on the left side of the homepage. Additionally, consider which hashtags you can use to increase your views.

While it is beneficial to use hashtags that are related to your company, they are not required to be strictly relevant.

5.   Prioritize eye-catching visuals

One of the most effective strategies for standing out on social media and growing your presence is to emphasize the use of eye-catching visuals.

To maximize your benefit, post images of people using your products and enjoying your services.

Permission is required, but it’s even better if you can share photos of your customers enjoying and interacting with your product to substantiate any customer testimonials listed on your website.

6.  Maintain Consistent Engagement with Your Audience

Would you continue communicating with or pursuing someone who never responded to your messages?

In a nutshell… No.

Users will stop following you on social media or interacting with you if they receive no benefit.

That is why it is critical to engage actively with your audience on social media.

If you want to establish a social media presence, your social media profiles must evolve into communities.

This requires a daily commitment to responding to comments posted on your page. To do this effectively, you or someone you appoint to oversee your social media pages will need to monitor them several times daily, ideally several times a day.

Additionally, you can use posts to pose and answer questions, as well as express gratitude to your followers and customers by thanking them and sharing user-generated content.

Engaging with your followers will not only help you grow your social media presence but will also aid in the development of genuine relationships with your customers.

Not only will you gain more likes and followers by following these tips, but you’ll also gain more loyal customers!

Hope this article was helpful to you. If you have any questions about this topic or would like us to assist you with managing your social media accounts,  feel free to book your 👉 free 1-on-1 strategy call today.

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