8 Social Media Strategies That Will Drive Likes, Organic Reach, and Engagement

It’s no secret that social media has transformed the way most of us live, and if you’re a company owner, how you interact with your customers and pursue new leads.

If you’re a business owner or marketer, you definitely need to grasp social media and how to use it to expand your company to its full potential. Knowing this, you must first comprehend how and why your current and potential customers use these platforms.

You can then strategically use what you’ve learned once you’ve gained a thorough comprehension.

When all is said and done, you want to be able to convert your social network following into paying clients. This is where it all comes down to.

So, in order to start your relationship off on social media on the right foot, here are some suggestions and ideas you can choose from, as you ponder and choose topics and subject matter that will attract and be of interest to not only new, but all of your followers in upcoming social media posts.

If you can’t produce content that your followers find engaging and compelling, they’ll rapidly become bored and follow someone else, such as a competitor, who offers information that your customers and prospects find useful.

Regarding your customer who has stopped following you on social media. The simplest way to express it is with the words from an old Queen song… “Another one bites the dust,”.

Here are some depressing facts on the topic.

According to a recent study by Sprout Social, 41% of people unfollow a brand on social media because they believe the information is irrelevant to them.

In other words, those pages do not contain solutions to their problems.

Another 46% of consumers unfollow a company because it posts too frequently, while 18% unfollow a brand because it does not post frequently enough.

If you’ve been publishing the same thing over and over on all of your social media sites, your material has most likely become stale.

Worse yet, perhaps you’re not blogging because you can’t think of anything to say or how to express it.

The good news is that you may simply improve your situation if you find yourself in this situation.

So, to get your social media connection off to a good start, here are some recommendations and ideas to explore when you consider and choose themes and subject matter that will appeal to and be of interest to not only new, but all of your followers in future social media posts.

Your Most Recent Blog Post

You should share new blog posts with your social media followers as soon as they are published. Below is an excellent example from marketer Neil Patel:

There are numerous advantages to posting this type of content.

As you can see, this kind of post will drive traffic to your website.

Your clients are unlikely to visit your site on a daily basis, and there’s a good chance they won’t realize you’ve published a new blog article until you tell them.

By sharing your work on social media, you can reach a larger audience. Friends of your followers will now be able to see your post and possibly visit your profile and/or website.

Take a Poll Among Your Followers.

Make a survey. You can poll your fans on Facebook, Twitter, and Instagram, among other social media platforms.

A poll encourages your followers to participate. They’ll give you their feedback and devote more time to your profile.

You can take advantage of these surveys in a variety of ways. You can use them to learn more about your followers, solicit feedback on a new concept, or simply have some fun.

Check out this example from The Muse on Twitter:

A poll is undoubtedly a top option to explore if you’re searching for something new to share that will increase engagement.

Use Emojis

Emojis should be used in your postings no matter what platform you’re using because they can help you boost your click-through rates.

Emojis are used by 92% of internet users. According to a recent study by AdEspresso, Facebook headlines containing emojis received 241 percent more hits than those without.

Photos of Your Staff

Share photos of the people who make your company run; after all, you wouldn’t be able to operate without them.

This form of material also aids in the humanization of your brand.

When your followers see the faces behind your brand, they’ll be able to see who makes the things they’re buying and discover more about what goes on behind the scenes.

Sharing images of your staff might also help to increase engagement. That’s because photos with people in them get 38% more likes:

Video Promos

You should share videos on social media. Video is the form of content that gives the highest return on investment, according to more than half of marketers around the world.

Furthermore, after watching a promoted video on social media, 64% of consumers make a purchase.

Images and text combined generate more than 1,200 percent more shares on social media than videos.

Take a look at how Thule employed this tactic in a recent Facebook post:

It’s worth noting that the caption refers to the promotion “Explore the city. With your family.” It’s fantastic. A mother and father go for a walk with their child in one of Thule’s strollers in the video.

Because the possibilities are nearly unlimited, video content is a terrific way to liven up your postings.

Product Launch

Making money is why you’re in business. Why not leverage your social media posts to generate excitement for a new product launch? This is a great way for you to introduce your products to your followers before they are officially offered to the general market.

Clients Case Study

Demonstrate to your social media followers how you helped one of your clients in accomplishing a project.

Consider the following scenario: you’re a plumber. You may write a blog post about how one of your clients contacted you late one night with an emergency repair involving a broken pipe. Despite having worked 12-hours that day and being exhausted, you got up and walked directly over to the damaged pipe to repair it.

That’s a happy story that will help your brand grow, attract new followers, and be shared on social media by your customers.

You can use as many examples as you want. You can come up with a way to construct a case study based on the experience of one of your clients no matter what type of business you run. Give it a go!

Revive Old Content

If a past blog article is still relevant and you’re confident it will attract and engage your customers and prospects, you can publish it on social media.

It’s the same with images and videos. Do you have any photos from your company’s holiday party? As you can see, there are a variety of ways to repurpose existing content by sharing it on social media.

That’s all there is to it. Start implementing the concepts and examples presented here, and you’ll find that your new (and not-so-new) social media followers are engaging with you on a level you never imagined!

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Comments (2)

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Thanks for your kind words. Happy you found some value in this post

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