7 Ways to Increase eCommerce Conversion Rates on Your Website

7 out of 10 potential customers, abandon your checkout page and never look back. Imagine what your revenue could be if you were able to reduce that 70 %, checkout form statistic for just 50% or less. Fortunately, there are a ton of ways to optimize your checkout process so that more clients feel empowered and motivated to go through with the sale. This is especially important when you’re selling high-ticket items like memberships and online courses. In fact, I can think of 7 quick optimization strategies right off the top of my head.

1.Make sure your checkout forms are mobile-friendly

In fact, the latest stats suggest that 75-80% of customers submit their orders on mobile devices.


2.Recapture lost sales-the abandoned cart follow-up

Let’s be honest: how many times have you backed out of a sale online for no reason, except you were distracted or maybe needed a little more time to think about it. Follow up with these abandoned carts using an optimized email sequence that encourages them to come back and finish the sale


3.Use customer testimonials to increase conversions

This is an easy one! The more real social proof you add in that moment of truth (the checkout process), the more you empower your customers to feel confident that they’ve made the right decision.

4.Use an order bump

If you have ever bought an electronic device online, you’re already familiar with that last-minute offer to add a 5-year, warranty or product insurance to the order. Makes sense right? After all, what’s another $5, if you’re $700 device is protected? That’s an order bump, and you can increase revenue feed these little upsells.


5. Size matters

The images of your products and the name of the item being purchased should be the most prominent part of your checkout form. The description and price should be smaller in comparison psychologically. This helps the potential buyer to focus on the benefit, rather than the amount it will cost them.

6. Use payment plans to get buyers off the fence

Sometimes there’s an honest roadblock of “I can’t afford to pay this much right now” that prevents the buyer from completing the purchase. In these cases, you can use a toggle to display different payment plans available for your products and services on the checkout form itself. A conversion increase of over 17% can be expected when this is done well


7. Don’t overwhelm the buyer

When asking customers to fork over their hard-earned dollars, you want to make it as easy as possible, for them, only require customers to fill in the fewest fields possible. If you’d like to collect additional information from your customers, do it on the confirmation page or in a follow-up email to them after the purchase is complete. After all, the more time they spend on your order form the more likely it is that they’ll back out of the sale and you lose out on revenue. Obviously, you don’t have to implement all of these tactics immediately start with one or two and go from there.

The great thing about this is that each strategy plays a unique role in helping the buyer overcome whatever roadblocks are getting between them and the value of your membership program. Fortunately, there are user-friendly, mobile, friendly commerce tools and plugins out there that make this whole job easier for you.

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