5 Ways to Encourage Your Customers to Write Reviews

Customer reviews are very influential. They have a greater potential to increase your sales than paid advertising. They are, however, scarce.

Customer testimonials might assist you in converting casual web browsers into eager consumers. At first glance, it may appear as though you are opening a can of worms, but the benefits of customer feedback much exceed the risks. For instance, according to a recent study, online reviews influence 90% of consumers’ purchasing decisions. This demonstrates the importance of publishing customer reviews.

Therefore, how can you incentivize customers to post reviews?

Check out these five ways for getting your customers to submit reviews – because 70% of consumers will do so if you ask them to!

1. Make it easier for customers to leave feedback on your products or services

Integrate a review system into your business website. You can accomplish this by integrating a star rating system on your website, as many buyers believe this is a critical metric.

Amazon’s user review system might serve as a source of inspiration. Amazon uses a star ranking system in addition to written reviews, and it includes a search option that enables buyers to read multiple reviews. Additionally, they include prominent “write a review” buttons.

Additionally, incorporate individualized calls-to-action on your product pages, confirmation pages and emails, as well as on invoices and receipts. Make it simple for users to submit reviews on individual products, and make the website where they may leave reviews easily accessible.

Bear in mind that buyers are likely to submit reviews weeks or months after making their first purchase. Automate your point-of-sale system or email marketing tools so that customers who make a purchase receive emails inviting them to discuss their experience following product delivery.

2. Focus on the Benefits to Your Customers

Encourage customers to leave reviews by offering them a reward for doing so. Rewarding customers for submitting reviews is both rational and equitable. Writing a review requires time and effort. As a result, offering an incentive for posting a review enhances their entire experience with your brand.

For instance, you might offer customers discounts or freebies in exchange for sharing their experiences. Additionally, you can hold periodic sweepstakes and select a winner from those who submit reviews within a specified time period.

Incentivizing customers to leave reviews is a legal and ethical activity. What is inappropriate is the practice of purchasing reviews. Thus, you must compensate customers for submitting reviews, but not for writing reviews from a particular aspect or perspective.

3. Submit a Request for Review Online and on Social Media

Apart from your website, customers can submit reviews in a variety of other locations. Therefore, strive to make it as simple as possible for satisfied customers to submit reviews whenever they have a favorable encounter with your brand.

Establish a presence for your business on third-party review platforms. Begin with the following locations:

• Google My Business

• Facebook

• Yelp

• Search engines such as Bing, Yahoo, and Opera

Additionally, utilize industry-specific directories that pertain to your company. Directories such as CitySearch, Trustpilot, TripAdvisor, and Angie’s List

4. Meet Your Customers Wherever They Are

You may further encourage customers to give reviews by making it simple for them to do so on mobile devices. Therefore, ensure that the reviews you seek are consistent with what is practical for thumb-based typing.

Additionally, be more imaginative and avoid focusing exclusively on review gathering. Increase the number of data points collected through surveys. This enables you to develop meaningful web text that can be used in conjunction with customer reviews, while also making it easier for customers to provide feedback on mobile devices.

For example, you could send out the following three questions with yes-or-no responses:

• How happy are you with the product?

• How likely are you to suggest this product to family, friends, or coworkers?

• Would you repurchase this product?

Then, total the responses and post them on your product’s sales page.

5. Never Forget to Make the Request

Remember how 70% of customers will only submit a review if incited? Make no assumption that customers will post reviews automatically. Even the most devoted customers want encouragement to post a review.

As a result, develop distinctive and pleasant methods for asking customers to leave reviews for the products they’ve purchased. Do not simply ask in a broad manner. A genuine request should be individualized and courteous; it should represent the tone of your brand.

For instance, the following phrases may be used:

• Leave your feedback.

• Share your thoughts.

• Tell us about your experience.

• How was your experience with your product?

You may track individual customers and their purchases using your point-of-sale system to develop personalized follow-up email messages inquiring about their experience.

Bear in mind that the optimal moment to solicit reviews is following a client interaction with your brand. A well-integrated point-of-sale system can assist you in tracking certain behaviors in order to customize your review request.

Adhering to these five strategies can assist you in generating rapid online presence through customer reviews.

Customer reviews will help legitimize your brand and increase your revenue.

Hope you found some value in this short article. If you have any questions about this topic or would like us to assist you with Facebook ads or social media management for your eCommerce business, feel free to get in touch, and let’s have a chat.

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